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Bad Bunny and the Super Bowl: From Guest Spot to Halftime Headliner
Bad Bunny has moved from a featured guest to the centre of the Super Bowl stage. His path shows how the world’s biggest sports spectacle is also a mirror of shifting musical tastes.
First Appearance: Guest at Super Bowl LIV
The Puerto Rican superstar first stepped onto the Super Bowl stage on February 2, 2020, during the Super Bowl LIV halftime show in Miami. The headline billing that year belonged to Shakira and Jennifer Lopez, who delivered a bilingual, high-energy set. Bad Bunny appeared as a guest performer, trading verses with Shakira on “I Like It” and adding his reggaetón touch to the show’s Latin-pop fusion. J Balvin and Lopez’s daughter Emme also joined the spectacle.
This wasn’t Bad Bunny’s show, but it put him in front of the largest television audience in America and cemented his crossover status.
Who Headlined the 2019 Halftime Show
Just a year before Bad Bunny’s cameo, the Super Bowl LIII (2019) halftime show was headlined by Maroon 5 at Mercedes-Benz Stadium in Atlanta. They were joined by Travis Scott and Big Boi. The performance featured hits like “Harder to Breathe” and “Girls Like You” and a SpongeBob-themed intro for “Sicko Mode.”
That show marked the end of an era of relatively conservative halftime bookings and opened space for the NFL to lean more into diverse, high-energy acts.
The Leap to Headliner: Super Bowl LX
In September 2025, the NFL officially announced that Bad Bunny will headline the Super Bowl LX (2026) halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California. This will be his first time as the main act — a full-circle moment from his guest appearance six years earlier.
The halftime show is produced by Roc Nation in partnership with Apple Music, a continuation of the collaboration that has brought artists like Rihanna and Usher to the Super Bowl stage.
Why It Matters
Bad Bunny’s journey mirrors the rising global reach of Latin music. In 2020 he was a featured guest; in 2026 he becomes the headliner. That shift isn’t just a personal milestone but also a cultural one: the NFL’s biggest stage now reflects the tastes of a more multilingual, global audience.
From Maroon 5 in 2019 to Shakira, J-Lo and Bad Bunny in 2020, to Bad Bunny headlining in 2026, the arc of the Super Bowl halftime show is clear — it’s becoming more diverse, more rhythmic, and more representative of the music dominating charts worldwide.
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